Anthem Brand Culture Campaign

Environmental Graphics and Implementation

The Brand Culture Campaign was a multi-year campaign whose goal was to elevate the interior environmental graphics of our Indianapolis HQ — that would serve as a model for improving the interior graphics of all our other offices across the country.

At the beginning of the project, after several design concepts were proposed, my designs were the ones selected. From there – the implementation involved detailed designs of hundreds of wall applications and interior space solutions to be generated at an aggressive pace. The team that I led, created: wall graphics, videos and video installations, glass wall appliqués, color guidance, design guidance, wordals, signage, entry way mats, wall paper designs, room navigation systems, water features, and many others.

Working with the vendor, we helped them solve for architectural and engineering variations by providing detailed to scale style guides and renderings for each wall that was designed.

Role: Art Manager: Creative Direction, Art Direction, Design, Implementation, Video

Anthem - San Diego Healthcare Ad

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