Concept deck for Employment Value Proposition Campaign

The HR team at Anthem reached out for help in developing a campaign to assist in the hiring and retention of new associates. Our campaign focused on how our dedicated associates help make the lives of the people we serve better.

The themes stressed in the campaign tie into the company’s core values of: Leadership, Community, Integrity, Agility and Diversity. Photography and case studies used in the campaign were of real associates caring for their community and empowering other fellow associates in the workplace. This inspired concept was extremely well received and helped grow our company.

Role: Art Manager: Art Direction