Web and mobile experience for Max Steel

The goal of this fun portal was to engage young kids who were fans of Mattel’s property, Max Steel and to introduce the character to audiences who were new to the TV show. By embracing the design aesthetic of the futuristic and energetic animated series, the audience’s experience could be enhanced beyond their tv screen with videos, apps, leaderboards and many other social media interactions.

With a colorful interface and techno design elements, as well as a card based content display and UX that directs the user to large clicks, the experience was able to connect with the intended audience.

Role: Senior Art Director: Art Direction and Design