Anthem State of Connecticut Campaign

Concept deck for State of Connecticut Engagement Campaign

To help retain our Small Group market in Connecticut our team developed a campaign focused on the stability of Anthem’s relationship with the State Plan, by underscoring our consistent rates and financials while also reminding them of our long-term successful partnership.

Our campaign concepts underscored how our innovative tools and programs help our members have a simple and effective and more affordable experience. Each theme had a different approach: Just the facts provided the hard data and benefits of our plans and programs, Tune in to whole health — emphasized how we can help maintain a healthy workforce with our many benefits, and Building stronger connections — explained that by using our digital tools they could strengthen the relationships with their health care providers and thereby benefit with more effective and affordable health strategies.

Role: Art Manager: Art Direction

Anthem EVP Campaign

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