Anthem Videos
Indianapolis Associate Video
Video intro loops until :18 seconds
This silent video was created to display on the two large 10 foot screens in the Associate entrances at the Lytle building in Indianapolis. With innovative animations, this video emphasizes Indianapolis Associate and company wide stats to help inspire the team as they meet their work day. This video was created and designed in a way that it could be easily replicated in other offices across the country with stats that relate to each individual location.
Role: Art Manager: Art Direction and design
Customer Service Rep Video Series
Preventive vs Diagnostic Care
The purpose and goal of the Customer Service Rep videos was to help reduce call volume in the call centers and allow the customer service team to better assist our members. By using real Anthem customer service reps, these short videos bring an authenticity and realism that helps them resonate with members. This helped reduce call volume by providing members with answers to their most frequently asked questions.
The project involved the recruitment of actual customer service reps in our Anthem offices, scouting of locations in Thousand Oaks and Newbury Park, CA, hiring of the production company, project management, budgeting, creation of the Production bible, etc.
Role: Associate Creative Director: Producing, Art Direction and design
Customer Service Rep Video Series
Premium Payment
Much of the success of any production comes in the pre-production. During this phase I helped facilitate the selections of our customer service reps, helped finalize and choose the video production company, selected the filming locations, helped ensure that our team stayed within budget, helped with scheduling and filming day logistics — and ensured that the team understood that with proper planning we would have a successful video series.
Role: Associate Creative Director: Producing, Art Direction and design
Customer Service Rep Video Series
Explanation of Benefits
During the shoot, I helped our in-house team and the production company by providing a clear run-down of each day: Made sure the customer service reps and our internal team understood where to be and how to help on the day of the shoot, wardrobe selections to fit the scenes, which set should be used for which customer service rep, helped with setting and staging the locations etc. After we were successfully wrapped, I then shipped hard drives of our final footage to our in-house editor and helped oversee the post-production and successful launch of the video series.
Role: Associate Creative Director: Producing, Art Direction and design
Lytle Long Video Wall
Anthem Historical Video
This silent video was created to display on the extremely long video wall (60 feet) leading from the main Associate entrance of the Lytle building. This historical video leads the viewer from the beginning, with the formation of our company, through to some of the major milestones revealing how the company evolved into what it is today.
Role: Art Manager: Art Direction
Anthem Historical Timeline
Interactive historical timeline
Anthem’s interactive historical timeline was created in conjunction with the long-wall video and lived on the main lobby video wall of the Indianapolis HQ – Lytle building. The team had to research through archives, collaborate with multiple departments in order to discover the origins of the company and how it evolved to where it is today. You can view the timeline by clicking on the image or by clicking here
Role: Art Manager: Art Direction, Design and Implementation
Anthem Health Insurance Marketplace Video Series
Art Class: What changes in healthcare mean to you
The goal for this video series was to help communicate, in an engaging way, the effects of the new Health Care reform legislation and how it would impact Americans and their choices for health coverage. Three distinct concepts were presented and the one featuring kids was selected as it also aligned with another campaign that was in the works. This project had a very tight deadline especially for the number of topics we wanted to cover, to coincide with the launch of the Government run Health Insurance Marketplace on October 1, 2013. I was charged with forming a team and producing the 8 videos beginning in May of that year — a mere month after I was hired.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
School Cafeteria: The new Health Insurance Marketplace
At the time there was no formal process for on-boarding video production vendors or with how to engage them with a budget in excess of $350k. I worked with procurement and created an RFP to help determine the best film production company to help us undertake this project. The responses came in all over the board, and we ended up selecting a small company that had worked with P&G on the Olympics/Mom’s campaign videos — which featured how supportive moms were in helping future Olympians achieve their dreams. The team and I admired their approach and personalized attention. They came in on budget and I had also previously worked with a producer that was part of their team so I had familiarity and trust that they could handle the job successfully.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
History Class: Is your health plan grandfathered?
While pushing to find the right video production partner, I was also educating the writers assigned to the project on how to write scripts, and how description and character choices, action and setting would not only affect the budget and timelines, but also how we would physically bring it to life. I worked with two designers to help guide the overall look of the videos as well as working with one of them to produce storyboards as we broke down the scripts to be filmed. We had 12+ requestors on this project (Staff VPs, Marketing Directors, Marketing Managers etc.) as it was under very tight scrutiny — and each had a say on the final outcome of the scripts, content and overall approach. This was a grueling process — and along every step of the way I explained the ramifications of the creative choices we could make and how they each would affect the final outcome. In the end, we chose the kids concept in a way to lighten the mood of the heavy content to be imparted and we chose a school setting to flip the script and have the students act as the educators and leaders in that setting.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
Gym Class: How health care plans can help
After the scripts and storyboards were blessed we began the pre-production phase. Hiring the department heads for the film shoot and the casting and scouting of locations. The first major collaborator to be chosen was the cinematographer. Along with the producer I examined a lot of sample reels from DPs (Director of Photography) and chose three. From those I met with each one to see how well we connected and explained to them the expectations and the challenges of working on videos with a large corporation. We next set about how we would spend the budget — which at first glance is substantial, but in production/practicality would just cover the production and editing cycles with some contingencies to spare.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
The Library: All about the Individual Mandate
After we cast for the children (teachers) and the adults (students), a large portion of our budget, that was not already taken with the physical production: equipment, hiring of the crew, creation of set pieces and rental of props, was the location. We were lucky to find a school in east LA that was perfect, and was not being used as it was soon coming up on the start of the new school year. Problems arose while we were still trying to find a director. We interviewed several, but the amount of money they were asking for was beyond the dwindling budget as we moved closer to the start of filming. It was never my intent to direct the videos. I was art directing the team’s work and leading them as an Associate Creative director at Marcom and hadn’t expected to be fully hands on. However, because directors were asking $35 – $50k (which we didn’t have) — I volunteered to step in to direct for free.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
Math Class: How to get financial help
I was able to bring the members of the Marcom team that helped formulate the scripts and the designs onto the days of filming. The designer that helped storyboard also created the paintings used/depicted in the Art Class video and other design props. My goal is always to mentor and educate and inspire the teams I’m working with, whether internal marketers or external vendors, set designers etc. So in bringing them onto set — they could see vividly how their choices in the scripts and design directly impacted what was filmed. That was more rewarding to me than the successful execution of the videos themselves.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
Putting on a show: Health care plans where you work
After 4 long 18+ hour days we completed the physical filming of the 8 videos. We shot two videos each day — replete with proper acting prep and adult supervision for the kids, moving and lighting the sets after the morning shoots, breaking to enjoy craft services, blocking the scenes, getting the right props to each specific location etc. In total there were 80+ people on set working to make the videos a success. The kid actors were saying some very difficult health insurance terminology and overall they handled it extremely well.
Role: Associate Creative Director: Producing, Directing, Art Direction
Anthem Health Insurance Marketplace Video Series
Science Class: What to know before you buy a plan
The final step of a film/video production is the post-production. We went through color correction, music and audio sweetening and editing at a few post houses in LA — while building out the internal opening and closing bumpers, legalese and versioning internally. We married it all together and launched it just as the the gov’t website went live (and crashed immediately due to the amount of traffic it experienced). Overall the videos were very well received and the entire team was appreciative of the opportunity to work on the production from beginning to end.
Role: Associate Creative Director: Producing, Directing, Art Direction
Inside My Plan – Video Series
How to Find a Doctor?
The Inside my plan video series was created to engage our members and share important and helpful information that many were not aware of. The casual and off-the-cuff nature of how Jamison Newlander presented the material resonated with our members and were well received.
Role: Associate Creative Director: Producing, Directing, Art Direction
Inside My Plan – Video Series
Anthem Virtual ID Card
This no-budget video series required that we film using personal equipment and using available accessible locations. This particular video was shot in the Human Resources waiting area at our old Woodland Hills office. The previous video was shot in my car as there was a noisy soccer game going on in the park and because it was an overcast day I made sure to open up the sunroof so Jamison wouldn’t be in shadow.
Role: Associate Creative Director: Producing, Directing, Art Direction
Inside My Plan – Video Series
Urgent Care vs ER
This video was shot in my backyard at the time in Canoga Park. The set was dressed with our newish patio furniture and we had to turn the cushions around to help tone down the clashing with Jamison’s colorful patterned shirt. I used reflector boards to help with lighting the scene and fill lighting. Luckily, our toddler didn’t have a melt-down during the shoot. One of the wonderful things about Jamison is how natural he is in front of the camera. During the shoot we never had to go over 3-4 takes.
Role: Associate Creative Director: Producing, Directing, Art Direction
Inside My Plan – Video Series
How to Save on Lab Tests
This was actually our first video in the series and was shot in an empty conference room. I used foam core that we had in our office to bounce light in from the window to help balance the dark shadow on the (camera left) side of Jamison’s face. Our in-house editor added the effects and I helped develop the Anthem intros and outros and chose the music for the series.
Role: Associate Creative Director: Producing, Directing, Art Direction
