This large scale enterprise project for Ticketmaster called for the re-invention of their entire ticketing system. Previously based upon decades old software that required key commands to navigate and operate, the client wanted a secure web based portal with drag and drop capability that seamlessly pulled data from their consumer facing website and apps.

This mobile friendly solution allowed arena owners and ticketing agents the ability to customize their venue set ups to fit the event type (sporting, entertainment, cultural) as well as assign and revise ticket prices accordingly.

Typical UX designs would involve wire frames to be created to walk through personas and their experience – but in this case, we were tasked with creating a fuller visually designed User Experience to give a more complete impression of the final interactions and use cases.

Role: Senior Art Director

Madison Square Garden

Previous Project


Next Project