The goal of this redesign of Pepsico was to freshen and modernize the company’s website with a responsive interface that would engage the end audience through data driven cards. The cards would allow the user to tailor their experience or it could respond through the use of tracking cookies. The solution had to not only work on desktops/laptops, but also respond well on mobile devices.
With clean design and UX, the uncluttered interface is able to provide a lot of different bite sized information about the company’s health, successes, campaigns, product launches and news.
Role: Senior Art Director