California Broker Event

The team was charged with creating an engaging travel themed campaign for our top Large Group Brokers in California to take place at the Montage Laguna Beach hotel in Laguna Beach, CA. The challenge was to bring a sophistication to the multiple touchpoints that would match the elegance of the hotel.

After fine-tuning the initial concept designs, we landed on the right tone that our internal marketing management team was aiming for. What followed was a thorough and consistently executed campaign across the entire event — which helped to make it a huge succes.

Role: Art Manager: Art Direction