Ad supporting Health Care workers during height of the pandemic

This ad was originally given to a vendor to handle the concept and execution due to capacity constraints. However, I decided to bring it in-house after initial designs were not quite hitting the mark. The internal team of designer and writer helped to elevate the final ad to resonate in a much more authentic manner.

In our current environment, it is a continual challenge to find relevant and authentic photography that matches the intention and theme of an ad concept or campaign. This photo captures the bravery and determination of healthcare workers around the world.

Role: Art Manager: Art Direction